Essential Level Series

E-026 - Self Generation of Traffic - Prospecting Strategies

This Essential Level program is designed for new home
sales specialists who wants to grow their customer base, and
increase revenues. You will create a reliable and systematic
sales prospecting process that provides consistent results in
identifying and attracting new business opportunities.

Objectives

Upon completion of this material, you will be able to:

1. Be actively involved in the generation of qualified traffic
to your sales arena’s

2. Know the difference between Narrowcasting and
Broadcasting.

3. Identify at least ten specific targets and centers of
influence.

4. Understand how to create prospecting material that is
effective in driving in traffic.

5. Create a written action plan for each specific target.

6. Commit to a daily action plan for prospecting, so that
prospecting becomes a skill that will be turned into a
habit.

7. Target the five levels of referrals, and how to turn past
prospects into future sales.

8. Identify 30 ways to use your business card as a
prospecting tool.

9. Involve management and marketing to ensure that
prospecting is synergistically aligned with the companies
image and goals.

Who Should Attend

Salespeople, sales managers, Realtors®, marketing managers, assistants and design center personnel.