Essential Level Series

E-005 - The Professional Communicator

Introduction

You must know what words to use, when to use them, and how to use them. But, how can you recognize and develop the vocabulary and communication skills for improving your communication style? This module provides the tools you need to crossover from good to great.

Objectives

Upon completion of this material, you will be able to—

1. Use positive words and phrases to increase your
communication effectiveness in the new home sales
arena.

2. Identify and eliminate negative words and phrases from
your conversations with prospective home buyers.

3. Identify picture-painting words and phrases that create
emotion and a sense of investment in prospective home
buyers.

4. Recognize the role of effective listening in
communication.

5. Recognize the roles of voice and body language in
communication.

6. Create an action plan highlighting the three most
important concepts/strategies/techniques gained from
this material along with benefits for each.

Who Should Attend

Salespeople, sales managers, Realtors^®, marketing managers, assistants and design center personnel.