Advanced Level Series

A-023 - Selling During a Parade of Homes

Introduction

A Parade of Homes is a series of daily business events,
positioned as a “social” event. Think of your Parade of
Homes as ten (more or less) days of selling opportunities!
Builders often say they “don’t make sales” during a Parade
of Homes. However, with the proper mind set, expectations,
objectives, and strategy, it can be an outstanding vehicle to
actually “sell” homes, in addition to being a good marketing
opportunity and a “social” event.

Objectives

Upon completion of this material, you will be able to—

1. Set expectations and objectives to sell during a Parade of
Homes.

2. Implement the mind set and strategies to create a
successful Parade of Homes.

3. Create an action plan highlighting the three most
important concepts/strategies/techniques gained from this
material along with benefits for each.

Who Should Attend

Salespeople, sales managers, Realtors^®, marketing managers and assistants.