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Advanced Level Series

A-009 - Developing Your Closing PersonaSM


Introduction

Closing is a matter of ABCs—Always Be Closing. To achieve this requires that you develop and implement a Closing PersonaSM Mindset while using specific prerequisite skills for conveying discovery and involvement questions, and managing objections. This material will de-mystify closing by showing you how and when to close. It provides insight into how to create urgency in the home buyers’ minds and the results it can cause.

Objectives

Upon completion of this material, you will be able to—

1. Describe key elements of a Closing PersonaSM.
2. Understand where to use effective discovery* and
involvement* questions in the closing process and how
to manage objections* masterfully.
3. Define and describe closing concepts, strategies, and
techniques.
4. Understand the definitive and conclusive ending for
successful closing.
5. Create an action plan highlighting the three most
important concepts/strategies/techniques gained from this
material along with benefits for each.

Who Should Attend

Salespeople, sales managers, Realtors®, marketing managers and assistants.