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Books & CDs

The Official Handbook for New Home Salespeople
Investment:

An essential handbook for rookies and veterans alike. The philosophy, systems, and processes that have helped salespeople and builders nationwide achieve success. Includes basic presentation and closing techniques, as well as introduces the Five Minute DrillSM.

 
Smart Selling Techniques
Investment:

What words to use, when to use them, and how to use them.  Smart Selling Techniques provides scripts and guidelines for a variety of new homes sales situations including greeting, discovery, and closing.

 
Selling To Multicultural Home Buyers
Investment:

World-renowned multicultural home-buying expert, Michael Lee shares strategies and techniques for selling to this enormous, often overlooked segment of the market.  Learn why the number 4 is important to some, while west is the only way for others.  With people of various ethnic groups buying more and more homes every year, this book is a must-read for salespeople everywhere.

 
A Value Pack: The Official New Home Sales Trilogy
Investment:

The three most powerful books any new home salesperson or manager can own.  Priceless knowledge gleaned from years of experience.  One special investment price puts these sales-enhancing strategies from Bob Schultz & Michael Lee at your fingertips.

 
The American Dream from an Indian Heart
Investment:

“Krish has captured and conveyed the best of ‘both worlds’ and shows how solid virtues and beliefs are what really matter.  Whether you are from India or Indiana, or anywhere in between, this book gives intimate insight to a unique personal life experience and is a road map to true success.”  - Bob Schultz

 

CD

The Five Minute Professional
Audio Training Series

Investment:

This audio series brings to life “The Five Minute Drill,” first introduced in the The Official Handbook for New Home Salespeople by Bob Schultz.  Learn the Sequence for Success, The Right Words, and The C.O.M.M.A. approach in a convenient, easy-to- understand format.  Ideal for the salesperson or manager on the go!

 
A Value Pack: New Home Sales Professional Library-Books and CDs
Investment:

Our entire collection of sales-enhancing tools in one place!

 

Systems

The Official New Home Sales Recruiting System
Investment:

Recruit only the best with our 10-step proven process.  Contains interview questions and letter templates, plus information on background checks, behavioral styles, and offering the position.  A must for any company committed to top-grading.

 
The Official System for New Home Sales Consumer Research by Steve Hoffacker
Investment:

New home sales is a customer-driven process.  This system contains the “how-to” for effective telephone surveys, exit polls, focus groups, questionnaires, interviews, and telemarketing.

 
The Official System for New Home Sales Follow-Through®
Investment:

This guide presents Follow-Through® strategies and techniques for every situation.  Includes scripts and templates for Follow-Through®, as well as everything you need to know about the importance and necessity of consistent Follow-Through®.